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UkrSibbank Supports "Arthur and the Revenge of Maltazard" Animation Run in Ukrainian Cinemas

17/12/2009
On December, 17 the Ukrainian cinemas will host the premiere of Arthur and the Revenge of Maltazard, an animation film by famous French director Luc Besson.
BNP Paribas Group sponsors the global release. UkrSibbank as part of the world sixth largest banking group is glad to present the wonderful fairy-tale, a sequel of the French animation masterpiece, to Ukrainian audience.

In 2005 BNP Paribas was the official sponsor of the first part of the animation called Arthur and the Invisibles. By the date of the animation release the largest Paris branch of BNP Paribas on Avenue de l'Op?ra turned into a mysterious country of the Invisibles: colourful windows, special furniture and scenery perfectly recreated the atmosphere of Arthur’s wonderful land. And the animation itself was such a success that now Arthur, the main character, has the popularity to compete with Disney creations. BNP Paribas even offers special children’s deposit – having deposited money, a client is presented with a souvenir or a toy featuring characters of the animation.

The sequel of Arthur’s adventures is expected to be not less interesting. A number of BNP Paribas outlets in France, Italy, Belgium, Poland, Turkey, and Russia have already been decorated in the style of the animation. In Ukraine windows of UkrSibbank central branches in Kyiv, Odessa, Lviv, Dnipropetrovsk, Donetsk, and Kharkiv are also decorated with colourful posters and inside you can find stands with gift stickers for clients with children. Little ones will be also presented with balloons in the “fairy-tale” outlets.

Moreover, UkrSibbank is going to work a New-Year miracle for children of eight orphanages by presenting them Arthur and the Revenge of Maltazard animation film. Special charitable projections will be organized for them.

“UkrSibbank is the bank of positive changes. It is important for us to keep pace with time and “grow up” together with our clients. Today children are the principal audience of Arthur’s adventures. And very soon they will become the new generation of our future clients: depositors, entrepreneurs and managers of the largest companies,” said Lіlіya Zubаryevа, Director of Product Advertising and Brand Promotion Service UkrSibbank BNP Paribas.




Reference:

JSC “UkrSibbank” (www.ukrsibbank.com) was registered on June 18, 1990. The Bank has a full NBU license on banking No. 75 of December 24, 2001. As of 01.11.2009: net assets – UAH 47.7 bln, capital – UAH 7.2 bln, loan and investment portfolio makes up UAH 39.4 bln, corporate customers’ funds – UAH 6.5 bln, individuals’ funds – UAH 9.2 bln. Regional network currently amounts to about 800 branches and outlets throughout Ukraine. 81.42% of shares of UkrSibbank are held by BNP Paribas.

BNP Paribas (www.bnpparibas.com) is one of the 6 strongest banks in the world according to Standard & Poor's*. With a presence in 85 countries and more than 205,000 employees, 165,200 of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds key positions in its three activities: Retail banking, Investment Solutions and Corporate & Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
* Within its peer group

UkrSibbank Press Service: +38 044 201 22 71
Tatyanа Shikеrjavajа T_shikerjavaja@ukrsibbank.com
Anna Glinko Anna.Glinko@ukrsibbank.com
Timofey Mezentsev Timofey.Mezentsev@ukrsibbank.com
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